As in the 2014 Indian general election, Prime Minister Narendra Modi will be the Bharatiya Janata Party (BJP)’s trump card in the 2019 election. This essay examines the changing trends in Modi’s popularity during his five-year tenure, by looking at opinion polls as well as his electoral impact during the Assembly elections held in end-2018. While Modi continues to be popular, his electoral impact seems to have diminished. At the same time, the popularity of the principal opposition leader, Congress President Rahul Gandhi, has increased over the last five years.
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