It is an oft-repeated cliché that India is a complex and difficult market. This is not far from the
truth. The economic liberalisation measures, initiated 1991, have seen the country make
significant progress towards emerging as an important business partner and investment
destination in recent times. However, doing business and investing in India continue to remain
a challenge. Despite that, there is the potential of finding the proverbial pot of gold at the end
of the rainbow if one perseveres and looks at the country as a long-term prospect.
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