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    ISAS Working Papers

    Long-term studies on trends and issues in South Asia

    231 : Swachh Bharat!: If Not Clean India! Perhaps a Cleaner India by 2019?

    Robin Jeffrey

    31 March 2016

    This paper examines the seven goals of the Swachh Bharat! Clean India! campaign inaugurated by Prime Minister Narendra Modi in 2014. Assessing the motivations for the campaign, the appropriateness of each goal and the obstacles and opportunities that face the campaign, the author welcomes the momentum that highest-level support brings to the unglamorous (but desperately urgent) policy area of solid and liquid waste-management. But the paper also underlines the immense cultural and administrative hurdles that have to be overcome.