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    ISAS Insights

    Detailed perspectives on developments in South Asia​​

    Vernacular Social Media and the 2019 General Elections

    John Joseph Vater,Ronojoy Sen

    16 July 2019

    The use of social media by all political parties in the 2019 Indian general elections has had a transformative effect on political campaigning in India. However, much of the focus has been on English social media platforms. This paper traces the use of regional language social media networks by political parties and the circulation of fake news during the elections.