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    ISAS Working Papers

    Long-term studies on trends and issues in South Asia

    198: India’s Popular Culture in Southeast Asia

    Rahul Advani, Research Assistant, ISAS

    8 October 2014

    This paper will explore India’s influence on Southeast Asia during the 20th century, with a focus on its cultural dimensions. The Indian independence movement in particular played a significant role in shaping ideologies and spurring the creation of various movements and political groups in Southeast Asia during the early part of the 20th century. In the past couple of decades there has been a dramatic rise in the popularity of Indian cinema, dance, art and music among Southeast Asian audiences. Traditional and contemporary forms of Indian dance and theatre have gained recognition in Southeast Asia as many of its cities have begun to strive for world-class status through developing thriving scenes of the arts and tourism hotspots. Bollywood dance classes have accompanied the fitness-craze that has made its way from the United States to Southeast Asia. Hindi films have garnered a mass appeal not only among Indian diaspora in Southeast Asia but also among non-Indians, many of whom are familiar with the three ‘Khans’ of Bollywood – Shahrukh, Salman and Aamir, arguably the industry’s biggest stars.